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Hot Product: Maybelline The Falsies Mascara

Erin Wasson The Falsies Mascara Maybelline New York

Most makeup brands do one product really well, and Maybelline New York are hands-down the mascara experts. That’s probably got something to do with the fact that they invented it!

Their latest mascara invention, The Falsies, $23.99, features first to market technology, combining a unique formula and a new type of brush that instantly create the look of more lashes and up to 8 times more volume. Click here to keep reading.

Maybelline The Falsies Mascara Maybelline The Falsies Mascara Brush


The killer combo of Kera-Fibers formula, a carefully selected balance of volumising agents and lengthening ingredients, and full coverage, convex brush with flexible stem, fills in all the gaps and spaces between lashes, creating false lash-like results (hence the name!).

I’ve been part of the Maybelline Great Lash cult for years, but they may have outdone themselves with this one… check it out!

To celebrate the launch of The Falsies Mascara,  Maybelline are giving away 3 Redken Hair Makeovers worth $500 each! Click here to enter.

Article by Toyah. Who is Toyah? Meet her and the rest of the 24/7 Girl team here.




(11) Comments • Permalink
Comon Discuss It..
might just go buy some tomorrow…
Posted by Jade92 "on" 06/10 "at"02:21 AM
Have to try this smile
Posted by Wonderful.♥ "on" 05/14 "at"05:57 PM
Great lash is absolute rubbish, clumpy, doesn’t set and smudges everywhere.  I haven’t used a Maybelline mascara in years - but this one has great reviews in the UK.  May try it as my ‘night out’ mascara!
Posted by beautyjunkie29 "on" 05/12 "at"11:45 AM
i have really short lashes, so i don’t know if they will give me all that much length
Posted by Sakura "on" 05/09 "at"09:24 PM
My sister’s lashes aren’t that long and she swears by this.
Posted by Wild1 "on" 03/28 "at"05:12 PM
Ladies i used this new stuff called TKs lashes it is awesome http://www.tkslashes.co.nz
Posted by reid55 "on" 03/13 "at"08:00 PM
I have the vibrating mascara and love it, may try this one though.
Posted by lalalalove "on" 03/13 "at"05:25 PM
I’m a llliiitttllleee bit skeptical. Have to see it to believe it!
Posted by WekaArt "on" 03/12 "at"12:02 PM
I might try this. I have natuarally long eyelashes, so we’ll see how long they can get smile.
Posted by Georgiaaa "on" 03/09 "at"05:08 PM
AMAZING!  Highly Recommend!
Posted by Kelsey :) "on" 03/02 "at"04:10 PM
Looks good! I’m due for a new mascara soon too!
Posted by NoRegrets "on" 02/28 "at"03:07 PM

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